From Ordinary to Art.

Custom-made corporate and personal collateral with authentic African craftmanship.

We Are AMG

African Modern handmade

We empower creative women from diverse communities, transforming their handmade African crafts into sought-after treasures.

From beaded jewelry to wood and fabric creations, every piece tells a story of culture, resilience, and innovation.

More than just a craftmanship

empowerment

At AMG Creations, we don’t do ordinary. We travel across South Africa, teaching women in rural areas and informal settlements to know their worth, refine their skills, and connect with the right markets.

Our mission? To ensure every artisan earns a sustainable income while preserving Africa’s rich artistic heritage.

We care

Featured works

Over the years, we’ve partnered with global and local organizations to deliver handcrafted African pieces with purpose. Our work has reached:

Durban Children’s Hospital – 100,000 beaded bracelets for fundraising

MATCH Foundation – 50,000 beaded pins for young men’s rites of passage

Japan Marketing Week – 3,000 handcrafted African pens & lanyards

Trusted & Loved by

We have supplied these companies with hand crafted collateral and gifts.

Meet the team

Sindisiwe Tshwafo

Director & Team Leader

Zanele Thusini

Production Manager

Why choose us?

We craft beautiful unique, well crafted collatoral. Our products are made to stand out whilst empowering the producers.

Premium MAterial

High quality selected material.

100% ECO Friendly

Sustainablly sourced materials.

Free Home Delivery

For orders above R5 000.

Vegan

Empowerment

We work towards education and empowering our producers.

CRAFTMENTSHIP

Discover a unique collection that celebrates craftsmanship and creativity, featuring beautiful beaded jewelry and accessories, handcrafted wooden and fabric art, innovative wire and rubber creations, and authentic African-inspired corporate gifts

PRODUCT RANGE

Each piece reflects the rich cultural heritage and artistry, making them perfect for personal adornment or thoughtful gifting. Embrace the spirit of artisan craftsmanship in every item!

AMG, WHO WE ARE

About US

We don’t do ordinary! We transform plain into masterpiece. Original African inspired gifts.

Our talented women artisans across South Africa create authentic African handmade products, crafted with care using materials such as wire, beads, wood, fabric, and rubber.

TESTIMONIALS

Trade and Investment KwaZulu-Natal has collaborated with Sindi and her company, AMG Creations, on multiple occasions. She delivered beautifully crafted keyrings that perfectly represented our logo, meeting our standards and deadlines. We highly recommend her services, as she consistently goes the extra mile.

AMG Creations exceeded our expectations with beautifully crafted diaries for SALGA. Despite a tight deadline, they exceeded expectations, delivering on time with exceptional quality and creativity. We look forward to working with them again!

We had the pleasure of working with Sindisiwe and her team in February 2025. She provided us with African-inspired notebooks and other beaded gifts for our delegates from China, and they were thrilled with the thoughtful gifts. Her timelines were spot on, and she went above and beyond, even delivering additional gifts. We will definitely be using her services again in the future.

our offering